Tag Archive: you have the carrot

Sales 101 – Features and Benefits, Increase non-dues revenue by “changing the

I am on a lot of email and newsletter lists for Association’s around the country so I get the opportunity to see just how “offers” are made for things like sponsorships, publication advertising, event participation and a whole variety of other non-dues revenue generating items. Here is a typical sample email soliciting sponsorship for an …

Continue reading »

Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/sales-101-features-and-benefits-increase-non-dues-revenue-by-changing-the/

A Special Message on OPTIMISM and ATTITUDE from the “front lines” – from Kate

Happy summer to everyone! It is hard to believe that just a couple of months ago we were talking about the rough winter many of you were having around the country and then summer just showed up for all of us to enjoy. I know that each of you and your Associations are busy planning …

Continue reading »

Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/a-special-message-on-optimism-and-attitude-from-the-front-lines-from-kate/