I got a flyer in the mail from an Association soliciting sponsorships for a Trade Show. The Presenting Sponsorships are offered at $5000.00 each (two available) and the Associate Sponsorships are offered at $1500.00 each (two available). The total cost of the sponsorships combined is $13,000.00. This particular flyer is a classic example of how …
Tag Archive: sponsorship
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/15/one-more-note-on-offering-and-selling-sponsorships/
Possibility Thinking Can Increase Retention and Non-dues Revenue!
I had a conversation with an Executive Officer recently about doing a retention mailing to a “lost” member list and as usual the word “budget” came up. Although the odds of this particularly creative mailing being successful and paying for itself many times over was very high, the necessary upfront investment just wasn’t in the …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/possibility-thinking-can-increase-retention-and-non-dues-revenue/
Sales 101 – Features and Benefits, Increase non-dues revenue by “changing the
I am on a lot of email and newsletter lists for Association’s around the country so I get the opportunity to see just how “offers” are made for things like sponsorships, publication advertising, event participation and a whole variety of other non-dues revenue generating items. Here is a typical sample email soliciting sponsorship for an …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/sales-101-features-and-benefits-increase-non-dues-revenue-by-changing-the/
“Seven Sponsorship Tips”
It must be sponsorship sales month! I’m getting at least one email, letter or flyer every couple days soliciting a sponsorship of some sort. Having been on the buying and selling side of sponsorships for years I’m going to offer a few tips on offering sponsorships to your member companies. 1. Match the quality …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/seven-sponsorship-tips/
Sponsorship or Donation – Your Event IS a Media
Selling sponsorships is easy. Sure. Have you ever felt like you were going “back to the well” just one time too many? Do you feel like the same companies just keep on giving and giving? You are not alone. If you use words like support and donation when you are offering sponsorships to your events …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/sponsorship-or-donation-your-event-is-a-media/
Don’t Stop Believing
We’ve been contacting some of the Association’s around the country about some of the tools that we offer to help increase membership, retention and non-dues revenue. It’s a pretty interesting environment out there as you might guess. We have had limited success, but that’s really not the point here. The real point is that in …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/dont-stop-believing/
There’s “Riches in Niches”
Every Association has a wide variety of member companies. One of the most powerful things you can do to “tap” into these different groups is to “slice and dice” them into as many specific “niches” as possible. Once you have done this you can create programs and non-dues revenue projects designed to have a …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/theres-riches-in-niches/
“Monetize your Member Benefits and Increase Membership and Retention”
Can you put a true dollar value on membership in your Association? If you are asked how you came up with the dues price or “membership investment” could you explain it? The “value vs. price” equation is a tool that a lot of businesses use to justify the price of their goods and services. Consider …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/monetize-your-member-benefits-and-increase-membership-and-retention/