Did you see the movie “Pay It Forward” with that cute Haley kid? He had a pretty simple idea about doing something nice for someone and asking that person to simply “pay it forward” by doing something nice for just two other people and asking them to ‘pay it forward” too. After that, the laws …
Tag Archive: sales letter
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Do Your Headlines Drive Readers to Your Message or Away From It?
One of the most important parts of a successful article, press release, sales letter or other type of communication is the headline. Your headline is the advertisement for your content with only one job: to force the reader to keep reading. If the headline fails, so does your article or message. This isn’t to say …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/let-a-sales-letter-do-the-heavy-lifting/