I’ve always been kind of a “big picture” guy. Sometimes it pays off really well, but often times it slows me down and puts us in a ready, aim, aim, aim situation while I wait for everything to be perfect. Although, there’s nothing wrong with being a little cautious and having all my “ducks in …
Tag Archive: retention
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/12/little-hinges-open-big-doors/
Possibility Thinking Can Increase Retention and Non-dues Revenue!
I had a conversation with an Executive Officer recently about doing a retention mailing to a “lost” member list and as usual the word “budget” came up. Although the odds of this particularly creative mailing being successful and paying for itself many times over was very high, the necessary upfront investment just wasn’t in the …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/possibility-thinking-can-increase-retention-and-non-dues-revenue/
The Ebb and Flow of Association Life
What now? Membership is sagging. Retention is slipping. The Sky is falling. We get to talk to a good cross section of Associations all over the country, many of whom seem to have adopted this attitude as their mantra. So how does an association break out of this rut? By asking themselves some hard, serious …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/the-ebb-and-flow-of-association-life/
“Is There Wind in your Sails?”
I subscribe to a number of marketing newsletters and magazines. I got one recently and it had a quote that kind of “hit home”. I’m not going to write a long letter today. I just want to give you a little “food for thought”. Every Association has kind of a “way to do things”, whether …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/is-there-wind-in-your-sails/
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/the-importance-of-a-good-message/
“Monetize your Member Benefits and Increase Membership and Retention”
Can you put a true dollar value on membership in your Association? If you are asked how you came up with the dues price or “membership investment” could you explain it? The “value vs. price” equation is a tool that a lot of businesses use to justify the price of their goods and services. Consider …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/monetize-your-member-benefits-and-increase-membership-and-retention/