I’ve always been kind of a “big picture” guy. Sometimes it pays off really well, but often times it slows me down and puts us in a ready, aim, aim, aim situation while I wait for everything to be perfect. Although, there’s nothing wrong with being a little cautious and having all my “ducks in …
Tag Archive: non-dues revenue
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/12/little-hinges-open-big-doors/
Possibility Thinking Can Increase Retention and Non-dues Revenue!
I had a conversation with an Executive Officer recently about doing a retention mailing to a “lost” member list and as usual the word “budget” came up. Although the odds of this particularly creative mailing being successful and paying for itself many times over was very high, the necessary upfront investment just wasn’t in the …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/possibility-thinking-can-increase-retention-and-non-dues-revenue/