Tag Archive: members

A Special Message on OPTIMISM and ATTITUDE from the “front lines” – from Kate

Happy summer to everyone! It is hard to believe that just a couple of months ago we were talking about the rough winter many of you were having around the country and then summer just showed up for all of us to enjoy. I know that each of you and your Associations are busy planning …

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How to Better Communicate with your Members

Your members pay their dues and belong to the Association.  There are certain benefits they expect to receive with their membership.  They look to you to provide valuable information – information that will help better their business, ensure that they’re operating up to code or industry standards, info that could increase productivity and maybe increase …

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Pay It Forward and Increase Membership Now

Did you see the movie “Pay It Forward” with that cute Haley kid? He had a pretty simple idea about doing something nice for someone and asking that person to simply “pay it forward” by doing something nice for just two other people and asking them to ‘pay it forward” too. After that, the laws …

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There’s “Riches in Niches”

Every Association has a wide variety of member companies.   One of the most powerful things you can do to “tap” into these different groups is to “slice and dice” them into as many specific “niches” as possible. Once you have done this you can create programs and non-dues revenue projects designed to have a …

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Understanding and dealing with “Milestone Members”

Every member in your Association reaches some sort of “milestone” over the course of their membership. When it comes to retention, acknowledging and recognizing these milestones will increase renewals significantly. Read through the following milestones (you can probably come up with more) and make a decision to “recognize and reward” as often as possible. Membership …

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“Try 777 at Your Next Membership Meeting”

First, let me admit that this is not an original Oliver Group DIRECT  idea. I actually found it on a Chamber website. All I have done is “twisted” it a little so that it can be used as a retention tool. It’s really, really simple. At your next Membership Meeting invite 7 new members to …

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