Tag Archive: increase retenton

Do you know your R.O.M.? – “Return On Member”

If you know your R.O.M. you are already ahead of most Associations and other member driven associations. It’s a simple measurement (calculation) that once understood really can and should change the way you think about your current members and potential members. R.O.M. is the lifeblood of any Associations yet is often overlooked or not “watched” …

Continue reading »

Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/16/do-you-know-your-r-o-m-return-on-member/

“Everyday is a Member Day!”

Gene Simmons of the rock band KISS (and amazingly successful business man) has a credo that he lives by every day. According to Gene, “Every Day is a Money Day”. At the conference we attended Gene said that every morning when he gets up to “go to work” he asks himself what actions and activities …

Continue reading »

Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/06/everyday-is-a-member-day/

“Is There Wind in your Sails?”

I subscribe to a number of marketing newsletters and magazines. I got one recently and it had a quote that kind of “hit home”. I’m not going to write a long letter today. I just want to give you a little “food for thought”. Every Association has kind of a “way to do things”, whether …

Continue reading »

Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/is-there-wind-in-your-sails/