If you know your R.O.M. you are already ahead of most Associations and other member driven associations. It’s a simple measurement (calculation) that once understood really can and should change the way you think about your current members and potential members. R.O.M. is the lifeblood of any Associations yet is often overlooked or not “watched” …
Tag Archive: increase membership
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/16/do-you-know-your-r-o-m-return-on-member/
“Little Hinges Open Big Doors”
I’ve always been kind of a “big picture” guy. Sometimes it pays off really well, but often times it slows me down and puts us in a ready, aim, aim, aim situation while I wait for everything to be perfect. Although, there’s nothing wrong with being a little cautious and having all my “ducks in …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/12/little-hinges-open-big-doors/
“Everyday is a Member Day!”
Gene Simmons of the rock band KISS (and amazingly successful business man) has a credo that he lives by every day. According to Gene, “Every Day is a Money Day”. At the conference we attended Gene said that every morning when he gets up to “go to work” he asks himself what actions and activities …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/06/everyday-is-a-member-day/
“Is There Wind in your Sails?”
I subscribe to a number of marketing newsletters and magazines. I got one recently and it had a quote that kind of “hit home”. I’m not going to write a long letter today. I just want to give you a little “food for thought”. Every Association has kind of a “way to do things”, whether …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/is-there-wind-in-your-sails/
Pay It Forward and Increase Membership Now
Did you see the movie “Pay It Forward” with that cute Haley kid? He had a pretty simple idea about doing something nice for someone and asking that person to simply “pay it forward” by doing something nice for just two other people and asking them to ‘pay it forward” too. After that, the laws …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/pay-it-forward-and-increase-membership-now/