Tag Archive: headline

Do Your Headlines Drive Readers to Your Message or Away From It?

One of the most important parts of a successful article, press release, sales letter or other type of communication is the headline.  Your headline is the advertisement for your content with only one job: to force the reader to keep reading.  If the headline fails, so does your article or message. This isn’t to say …

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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/do-your-headlines-drive-readers-to-your-message-or-away-from-it/

“Are Your Emails Relevant?”

I just finished deleting the 197 emails that accumulated in my in box during our office move. I’m getting pretty good at scanning the “subject” line and hitting the “delete” button. I know that inside some of those emails there is probably some information that I would have an interest in, but after receiving so …

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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/are-your-emails-relevant/