Tag Archive: hand addressed envelope

Get Attention and Get Renewals – The ABC’s of Sending Renewal Notices

At our office we get about twenty pieces of mail each day. At home I get five to ten pieces of mail each day. So, on average I get to sort through over five-hundred pieces of mail each month or around six-thousand pieces each year – and we are a pretty small business. As usual, …

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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/14/get-attention-and-get-renewals-the-abcs-of-sending-renewal-notices/

How to Harness the “Power of Affinity”, Watch your Membership Renewals Soar

There are dozens, if not hundreds of ways, processes and strategies for increasing retention. There are eight point plans, twelve step plans, eighteen “touch” plans and more. Most of them would probably work pretty well if they were implemented and used on a regular basis. A lot of times the main reason that these plans …

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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/13/how-to-harness-the-power-of-affinity-watch-your-membership-renewals-soar/

“Everyday is a Member Day!”

Gene Simmons of the rock band KISS (and amazingly successful business man) has a credo that he lives by every day. According to Gene, “Every Day is a Money Day”. At the conference we attended Gene said that every morning when he gets up to “go to work” he asks himself what actions and activities …

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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/06/everyday-is-a-member-day/

Recognition and the “Ribbon” –It’s not just about the “regulars”

“A man will work hard for a dollar, but he will die for a ribbon” – unknown author I found this quote in a book I was reading as we were flying to another state to help with a membership drive It got me thinking about all of the members that don’t take a “front …

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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/recognition-and-the-ribbon-its-not-just-about-the-regulars/

Are you Ready for a Challenge in the “New Economy”?

Shhhhh – don’t tell Rob but I (Kate) am filling in this week! This Association Tip will be just a little bit different. I have a challenge for every association staff person who wants to take this “New Economy” on with both feet forward. Are you ready for an easy challenge that will (if you …

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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/are-you-ready-for-a-challenge-in-the-new-economy/