I am on a lot of email and newsletter lists for Association’s around the country so I get the opportunity to see just how “offers” are made for things like sponsorships, publication advertising, event participation and a whole variety of other non-dues revenue generating items. Here is a typical sample email soliciting sponsorship for an …
Tag Archive: event participation
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/sales-101-features-and-benefits-increase-non-dues-revenue-by-changing-the/
“Monetize your Member Benefits and Increase Membership and Retention”
Can you put a true dollar value on membership in your Association? If you are asked how you came up with the dues price or “membership investment” could you explain it? The “value vs. price” equation is a tool that a lot of businesses use to justify the price of their goods and services. Consider …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/monetize-your-member-benefits-and-increase-membership-and-retention/