“A man will work hard for a dollar, but he will die for a ribbon” – unknown author I found this quote in a book I was reading as we were flying to another state to help with a membership drive It got me thinking about all of the members that don’t take a “front …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/recognition-and-the-ribbon-its-not-just-about-the-regulars/
How to Better Communicate with your Members
Your members pay their dues and belong to the Association. There are certain benefits they expect to receive with their membership. They look to you to provide valuable information – information that will help better their business, ensure that they’re operating up to code or industry standards, info that could increase productivity and maybe increase …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/how-to-better-communicate-with-your-members/
Do Your Headlines Drive Readers to Your Message or Away From It?
One of the most important parts of a successful article, press release, sales letter or other type of communication is the headline. Your headline is the advertisement for your content with only one job: to force the reader to keep reading. If the headline fails, so does your article or message. This isn’t to say …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/do-your-headlines-drive-readers-to-your-message-or-away-from-it/