The first step in the member recruiting process is to make a list of specific companies that you want as members. It’s not “rocket science” but this step gets overlooked often. Sure, every Association has a giant list of “non-member” contractors and sub-contractors or a drop list or some other document listing a whole variety …
Tag Archive: current member
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/17/do-you-have-a-list-of-your-top-100-dream-members/
Do you know your R.O.M.? – “Return On Member”
If you know your R.O.M. you are already ahead of most Associations and other member driven associations. It’s a simple measurement (calculation) that once understood really can and should change the way you think about your current members and potential members. R.O.M. is the lifeblood of any Associations yet is often overlooked or not “watched” …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/16/do-you-know-your-r-o-m-return-on-member/
“Everyday is a Member Day!”
Gene Simmons of the rock band KISS (and amazingly successful business man) has a credo that he lives by every day. According to Gene, “Every Day is a Money Day”. At the conference we attended Gene said that every morning when he gets up to “go to work” he asks himself what actions and activities …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/06/everyday-is-a-member-day/
Are you Ready for a Challenge in the “New Economy”?
Shhhhh – don’t tell Rob but I (Kate) am filling in this week! This Association Tip will be just a little bit different. I have a challenge for every association staff person who wants to take this “New Economy” on with both feet forward. Are you ready for an easy challenge that will (if you …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/are-you-ready-for-a-challenge-in-the-new-economy/