Every member in your Association reaches some sort of “milestone” over the course of their membership. When it comes to retention, acknowledging and recognizing these milestones will increase renewals significantly. Read through the following milestones (you can probably come up with more) and make a decision to “recognize and reward” as often as possible. Membership …
Category Archive: Retention
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/understanding-and-dealing-with-milestone-members/
“Are Your Emails Relevant?”
I just finished deleting the 197 emails that accumulated in my in box during our office move. I’m getting pretty good at scanning the “subject” line and hitting the “delete” button. I know that inside some of those emails there is probably some information that I would have an interest in, but after receiving so …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/are-your-emails-relevant/
“Try 777 at Your Next Membership Meeting”
First, let me admit that this is not an original Oliver Group DIRECT idea. I actually found it on a Chamber website. All I have done is “twisted” it a little so that it can be used as a retention tool. It’s really, really simple. At your next Membership Meeting invite 7 new members to …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/try-777-at-your-next-membership-meeting/