I subscribe to a number of marketing newsletters and magazines. I got one recently and it had a quote that kind of “hit home”. I’m not going to write a long letter today. I just want to give you a little “food for thought”. Every Association has kind of a “way to do things”, whether …
Category Archive: Retention
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/is-there-wind-in-your-sails/
A Special Message on OPTIMISM and ATTITUDE from the “front lines” – from Kate
Happy summer to everyone! It is hard to believe that just a couple of months ago we were talking about the rough winter many of you were having around the country and then summer just showed up for all of us to enjoy. I know that each of you and your Associations are busy planning …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/a-special-message-on-optimism-and-attitude-from-the-front-lines-from-kate/
Are you Ready for a Challenge in the “New Economy”?
Shhhhh – don’t tell Rob but I (Kate) am filling in this week! This Association Tip will be just a little bit different. I have a challenge for every association staff person who wants to take this “New Economy” on with both feet forward. Are you ready for an easy challenge that will (if you …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/are-you-ready-for-a-challenge-in-the-new-economy/
How to Better Communicate with your Members
Your members pay their dues and belong to the Association. There are certain benefits they expect to receive with their membership. They look to you to provide valuable information – information that will help better their business, ensure that they’re operating up to code or industry standards, info that could increase productivity and maybe increase …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/how-to-better-communicate-with-your-members/
Do Your Headlines Drive Readers to Your Message or Away From It?
One of the most important parts of a successful article, press release, sales letter or other type of communication is the headline. Your headline is the advertisement for your content with only one job: to force the reader to keep reading. If the headline fails, so does your article or message. This isn’t to say …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/do-your-headlines-drive-readers-to-your-message-or-away-from-it/
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/the-importance-of-a-good-message/
“Your Members are a Media!”
Your Members are Your Best (and least expensive) Form of Media Promoting and marketing Trade Shows, Parades and other “open to the public” events can get really expensive. By the time you pay for newspaper, radio, TV and direct mail advertising your event marketing budget can go through the roof. One of the least …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/your-members-are-a-media/
There’s “Riches in Niches”
Every Association has a wide variety of member companies. One of the most powerful things you can do to “tap” into these different groups is to “slice and dice” them into as many specific “niches” as possible. Once you have done this you can create programs and non-dues revenue projects designed to have a …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/theres-riches-in-niches/
“Monetize your Member Benefits and Increase Membership and Retention”
Can you put a true dollar value on membership in your Association? If you are asked how you came up with the dues price or “membership investment” could you explain it? The “value vs. price” equation is a tool that a lot of businesses use to justify the price of their goods and services. Consider …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/monetize-your-member-benefits-and-increase-membership-and-retention/
Your Newsletter is a Powerful Recruiting Tool
Nearly every Association produces a monthly or at least quarterly Association Newsletter. I have copies from at least 300 associations that we have actually worked with. In many cases we have been to their offices and met the staff and some of the members. The interesting thing about the newsletters that we get is they …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/your-newsletter-is-a-powerful-recruiting-tool/