If you know your R.O.M. you are already ahead of most Associations and other member driven associations. It’s a simple measurement (calculation) that once understood really can and should change the way you think about your current members and potential members. R.O.M. is the lifeblood of any Associations yet is often overlooked or not “watched” …
Category Archive: Retention
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/16/do-you-know-your-r-o-m-return-on-member/
Get Attention and Get Renewals – The ABC’s of Sending Renewal Notices
At our office we get about twenty pieces of mail each day. At home I get five to ten pieces of mail each day. So, on average I get to sort through over five-hundred pieces of mail each month or around six-thousand pieces each year – and we are a pretty small business. As usual, …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/14/get-attention-and-get-renewals-the-abcs-of-sending-renewal-notices/
How to Harness the “Power of Affinity”, Watch your Membership Renewals Soar
There are dozens, if not hundreds of ways, processes and strategies for increasing retention. There are eight point plans, twelve step plans, eighteen “touch” plans and more. Most of them would probably work pretty well if they were implemented and used on a regular basis. A lot of times the main reason that these plans …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/13/how-to-harness-the-power-of-affinity-watch-your-membership-renewals-soar/
“Little Hinges Open Big Doors”
I’ve always been kind of a “big picture” guy. Sometimes it pays off really well, but often times it slows me down and puts us in a ready, aim, aim, aim situation while I wait for everything to be perfect. Although, there’s nothing wrong with being a little cautious and having all my “ducks in …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/12/little-hinges-open-big-doors/
DO “Sweat the Small Stuff”
There was a book written a few years ago titled “Don’t Sweat the Small Stuff”. The truth is I bought it, skimmed it and set it aside so I really can’t beat it up or give it a fair critique. But, what I can say is that when it comes to running and operating a …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/06/do-sweat-the-small-stuff/
“Everyday is a Member Day!”
Gene Simmons of the rock band KISS (and amazingly successful business man) has a credo that he lives by every day. According to Gene, “Every Day is a Money Day”. At the conference we attended Gene said that every morning when he gets up to “go to work” he asks himself what actions and activities …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/06/everyday-is-a-member-day/
Possibility Thinking Can Increase Retention and Non-dues Revenue!
I had a conversation with an Executive Officer recently about doing a retention mailing to a “lost” member list and as usual the word “budget” came up. Although the odds of this particularly creative mailing being successful and paying for itself many times over was very high, the necessary upfront investment just wasn’t in the …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/possibility-thinking-can-increase-retention-and-non-dues-revenue/
Why “New Member Orientations” scare your members and what you can do about it!
OK, so you finally signed up that new member you’ve been after for a couple of years. In addition, it was a great new member month and several other businesses joined as well. Now what? It’s time for a NEW MEMBER ORIENTATION so that we can sit these new members down and tell them about …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/why-new-member-orientations-scare-your-members-and-what-you-can-do-about-it/
Recognition and the “Ribbon” –It’s not just about the “regulars”
“A man will work hard for a dollar, but he will die for a ribbon” – unknown author I found this quote in a book I was reading as we were flying to another state to help with a membership drive It got me thinking about all of the members that don’t take a “front …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/recognition-and-the-ribbon-its-not-just-about-the-regulars/
The Ebb and Flow of Association Life
What now? Membership is sagging. Retention is slipping. The Sky is falling. We get to talk to a good cross section of Associations all over the country, many of whom seem to have adopted this attitude as their mantra. So how does an association break out of this rut? By asking themselves some hard, serious …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/the-ebb-and-flow-of-association-life/