We’ve been contacting some of the Association’s around the country about some of the tools that we offer to help increase membership, retention and non-dues revenue. It’s a pretty interesting environment out there as you might guess. We have had limited success, but that’s really not the point here. The real point is that in …
Category Archive: Non-Dues Revenue
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/dont-stop-believing/
“Your Members are a Media!”
Your Members are Your Best (and least expensive) Form of Media Promoting and marketing Trade Shows, Parades and other “open to the public” events can get really expensive. By the time you pay for newspaper, radio, TV and direct mail advertising your event marketing budget can go through the roof. One of the least …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/your-members-are-a-media/
There’s “Riches in Niches”
Every Association has a wide variety of member companies. One of the most powerful things you can do to “tap” into these different groups is to “slice and dice” them into as many specific “niches” as possible. Once you have done this you can create programs and non-dues revenue projects designed to have a …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/theres-riches-in-niches/
“Monetize your Member Benefits and Increase Membership and Retention”
Can you put a true dollar value on membership in your Association? If you are asked how you came up with the dues price or “membership investment” could you explain it? The “value vs. price” equation is a tool that a lot of businesses use to justify the price of their goods and services. Consider …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/monetize-your-member-benefits-and-increase-membership-and-retention/
Your Newsletter is a Powerful Recruiting Tool
Nearly every Association produces a monthly or at least quarterly Association Newsletter. I have copies from at least 300 associations that we have actually worked with. In many cases we have been to their offices and met the staff and some of the members. The interesting thing about the newsletters that we get is they …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/your-newsletter-is-a-powerful-recruiting-tool/