I got a flyer in the mail from an Association soliciting sponsorships for a Trade Show. The Presenting Sponsorships are offered at $5000.00 each (two available) and the Associate Sponsorships are offered at $1500.00 each (two available). The total cost of the sponsorships combined is $13,000.00. This particular flyer is a classic example of how …
Category Archive: Non-Dues Revenue
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/15/one-more-note-on-offering-and-selling-sponsorships/
“Little Hinges Open Big Doors”
I’ve always been kind of a “big picture” guy. Sometimes it pays off really well, but often times it slows me down and puts us in a ready, aim, aim, aim situation while I wait for everything to be perfect. Although, there’s nothing wrong with being a little cautious and having all my “ducks in …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/12/little-hinges-open-big-doors/
“Get ‘em off the fence” using Direct Marketing 101
Are you ever frustrated waiting for people to make a decision about participating in an event, sponsorship, advertising in the newsletter or buying a ticket to a big function? Do people tend to wait until the last minute to make a financial commitment to something you are promoting or supporting? Direct Marketing 101 is a …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/06/get-em-off-the-fence-using-direct-marketing-101/
Possibility Thinking Can Increase Retention and Non-dues Revenue!
I had a conversation with an Executive Officer recently about doing a retention mailing to a “lost” member list and as usual the word “budget” came up. Although the odds of this particularly creative mailing being successful and paying for itself many times over was very high, the necessary upfront investment just wasn’t in the …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/possibility-thinking-can-increase-retention-and-non-dues-revenue/
Sales 101 – Features and Benefits, Increase non-dues revenue by “changing the
I am on a lot of email and newsletter lists for Association’s around the country so I get the opportunity to see just how “offers” are made for things like sponsorships, publication advertising, event participation and a whole variety of other non-dues revenue generating items. Here is a typical sample email soliciting sponsorship for an …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/sales-101-features-and-benefits-increase-non-dues-revenue-by-changing-the/
“Seven Sponsorship Tips”
It must be sponsorship sales month! I’m getting at least one email, letter or flyer every couple days soliciting a sponsorship of some sort. Having been on the buying and selling side of sponsorships for years I’m going to offer a few tips on offering sponsorships to your member companies. 1. Match the quality …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/seven-sponsorship-tips/
Sponsorship or Donation – Your Event IS a Media
Selling sponsorships is easy. Sure. Have you ever felt like you were going “back to the well” just one time too many? Do you feel like the same companies just keep on giving and giving? You are not alone. If you use words like support and donation when you are offering sponsorships to your events …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/sponsorship-or-donation-your-event-is-a-media/
“Is There Wind in your Sails?”
I subscribe to a number of marketing newsletters and magazines. I got one recently and it had a quote that kind of “hit home”. I’m not going to write a long letter today. I just want to give you a little “food for thought”. Every Association has kind of a “way to do things”, whether …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/is-there-wind-in-your-sails/
When it Comes to Sales…Tips from the wise
When someone says “no” you say “next” – they are not rejecting you, just your offer There are usually only two answers and one of them is a good one – those odds ain’t bad When someone says “yes” you shut up – get the check or signature and get out If you don’t ask, …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/when-it-comes-to-salestips-from-the-wise/
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/the-importance-of-a-good-message/