Every Association has a wide variety of member companies. One of the most powerful things you can do to “tap” into these different groups is to “slice and dice” them into as many specific “niches” as possible. Once you have done this you can create programs and non-dues revenue projects designed to have a …
Category Archive: Membership
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/theres-riches-in-niches/
“Monetize your Member Benefits and Increase Membership and Retention”
Can you put a true dollar value on membership in your Association? If you are asked how you came up with the dues price or “membership investment” could you explain it? The “value vs. price” equation is a tool that a lot of businesses use to justify the price of their goods and services. Consider …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/monetize-your-member-benefits-and-increase-membership-and-retention/
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/let-a-sales-letter-do-the-heavy-lifting/
Your Newsletter is a Powerful Recruiting Tool
Nearly every Association produces a monthly or at least quarterly Association Newsletter. I have copies from at least 300 associations that we have actually worked with. In many cases we have been to their offices and met the staff and some of the members. The interesting thing about the newsletters that we get is they …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/your-newsletter-is-a-powerful-recruiting-tool/
“Are Your Emails Relevant?”
I just finished deleting the 197 emails that accumulated in my in box during our office move. I’m getting pretty good at scanning the “subject” line and hitting the “delete” button. I know that inside some of those emails there is probably some information that I would have an interest in, but after receiving so …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/are-your-emails-relevant/
Understanding and dealing with “Milestone Members”
Every member in your Association reaches some sort of “milestone” over the course of their membership. When it comes to retention, acknowledging and recognizing these milestones will increase renewals significantly. Read through the following milestones (you can probably come up with more) and make a decision to “recognize and reward” as often as possible. Membership …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/understanding-and-dealing-with-milestone-members/