The first step in the member recruiting process is to make a list of specific companies that you want as members. It’s not “rocket science” but this step gets overlooked often. Sure, every Association has a giant list of “non-member” contractors and sub-contractors or a drop list or some other document listing a whole variety …
Category Archive: Membership
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/17/do-you-have-a-list-of-your-top-100-dream-members/
Do you know your R.O.M.? – “Return On Member”
If you know your R.O.M. you are already ahead of most Associations and other member driven associations. It’s a simple measurement (calculation) that once understood really can and should change the way you think about your current members and potential members. R.O.M. is the lifeblood of any Associations yet is often overlooked or not “watched” …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/16/do-you-know-your-r-o-m-return-on-member/
“Little Hinges Open Big Doors”
I’ve always been kind of a “big picture” guy. Sometimes it pays off really well, but often times it slows me down and puts us in a ready, aim, aim, aim situation while I wait for everything to be perfect. Although, there’s nothing wrong with being a little cautious and having all my “ducks in …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/12/little-hinges-open-big-doors/
DO “Sweat the Small Stuff”
There was a book written a few years ago titled “Don’t Sweat the Small Stuff”. The truth is I bought it, skimmed it and set it aside so I really can’t beat it up or give it a fair critique. But, what I can say is that when it comes to running and operating a …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/06/do-sweat-the-small-stuff/
“Everyday is a Member Day!”
Gene Simmons of the rock band KISS (and amazingly successful business man) has a credo that he lives by every day. According to Gene, “Every Day is a Money Day”. At the conference we attended Gene said that every morning when he gets up to “go to work” he asks himself what actions and activities …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/06/everyday-is-a-member-day/
Why “New Member Orientations” scare your members and what you can do about it!
OK, so you finally signed up that new member you’ve been after for a couple of years. In addition, it was a great new member month and several other businesses joined as well. Now what? It’s time for a NEW MEMBER ORIENTATION so that we can sit these new members down and tell them about …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/why-new-member-orientations-scare-your-members-and-what-you-can-do-about-it/
Recognition and the “Ribbon” –It’s not just about the “regulars”
“A man will work hard for a dollar, but he will die for a ribbon” – unknown author I found this quote in a book I was reading as we were flying to another state to help with a membership drive It got me thinking about all of the members that don’t take a “front …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/recognition-and-the-ribbon-its-not-just-about-the-regulars/
“Is There Wind in your Sails?”
I subscribe to a number of marketing newsletters and magazines. I got one recently and it had a quote that kind of “hit home”. I’m not going to write a long letter today. I just want to give you a little “food for thought”. Every Association has kind of a “way to do things”, whether …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/is-there-wind-in-your-sails/
Are you Ready for a Challenge in the “New Economy”?
Shhhhh – don’t tell Rob but I (Kate) am filling in this week! This Association Tip will be just a little bit different. I have a challenge for every association staff person who wants to take this “New Economy” on with both feet forward. Are you ready for an easy challenge that will (if you …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/are-you-ready-for-a-challenge-in-the-new-economy/
Pay It Forward and Increase Membership Now
Did you see the movie “Pay It Forward” with that cute Haley kid? He had a pretty simple idea about doing something nice for someone and asking that person to simply “pay it forward” by doing something nice for just two other people and asking them to ‘pay it forward” too. After that, the laws …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/pay-it-forward-and-increase-membership-now/