Rob Oliver
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Did you see the movie “Pay It Forward” with that cute Haley kid? He had a pretty simple idea about doing something nice for someone and asking that person to simply “pay it forward” by doing something nice for just two other people and asking them to ‘pay it forward” too. After that, the laws …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/pay-it-forward-and-increase-membership-now/
One of the most important parts of a successful article, press release, sales letter or other type of communication is the headline. Your headline is the advertisement for your content with only one job: to force the reader to keep reading. If the headline fails, so does your article or message. This isn’t to say …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/do-your-headlines-drive-readers-to-your-message-or-away-from-it/
When someone says “no” you say “next” – they are not rejecting you, just your offer There are usually only two answers and one of them is a good one – those odds ain’t bad When someone says “yes” you shut up – get the check or signature and get out If you don’t ask, …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/when-it-comes-to-salestips-from-the-wise/
I talk about the importance of a good message a lot. Why bother taking the time and making the effort to communicate with your members if a) the message isn’t being read, b) you don’t have anything of importance to say and c) the end result is will not be realized. Let’s talk about retention. …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/the-importance-of-a-good-message/
We’ve been contacting some of the Association’s around the country about some of the tools that we offer to help increase membership, retention and non-dues revenue. It’s a pretty interesting environment out there as you might guess. We have had limited success, but that’s really not the point here. The real point is that in …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/dont-stop-believing/
Your Members are Your Best (and least expensive) Form of Media Promoting and marketing Trade Shows, Parades and other “open to the public” events can get really expensive. By the time you pay for newspaper, radio, TV and direct mail advertising your event marketing budget can go through the roof. One of the least …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/your-members-are-a-media/
Every Association has a wide variety of member companies. One of the most powerful things you can do to “tap” into these different groups is to “slice and dice” them into as many specific “niches” as possible. Once you have done this you can create programs and non-dues revenue projects designed to have a …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/theres-riches-in-niches/
Can you put a true dollar value on membership in your Association? If you are asked how you came up with the dues price or “membership investment” could you explain it? The “value vs. price” equation is a tool that a lot of businesses use to justify the price of their goods and services. Consider …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/monetize-your-member-benefits-and-increase-membership-and-retention/
A strong sales letter can be one the best tools that you use to increase your non-dues revenue. Whenever I try to explain the value of a good sales letter, inevitably I get asked how to write one or if I can provide a sample. The sample below is a sales letter used to increase …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/let-a-sales-letter-do-the-heavy-lifting/
Nearly every Association produces a monthly or at least quarterly Association Newsletter. I have copies from at least 300 associations that we have actually worked with. In many cases we have been to their offices and met the staff and some of the members. The interesting thing about the newsletters that we get is they …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/your-newsletter-is-a-powerful-recruiting-tool/
