Rob Oliver
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OK, so you finally signed up that new member you’ve been after for a couple of years. In addition, it was a great new member month and several other businesses joined as well. Now what? It’s time for a NEW MEMBER ORIENTATION so that we can sit these new members down and tell them about …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/why-new-member-orientations-scare-your-members-and-what-you-can-do-about-it/
I am on a lot of email and newsletter lists for Association’s around the country so I get the opportunity to see just how “offers” are made for things like sponsorships, publication advertising, event participation and a whole variety of other non-dues revenue generating items. Here is a typical sample email soliciting sponsorship for an …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/sales-101-features-and-benefits-increase-non-dues-revenue-by-changing-the/
“A man will work hard for a dollar, but he will die for a ribbon” – unknown author I found this quote in a book I was reading as we were flying to another state to help with a membership drive It got me thinking about all of the members that don’t take a “front …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/recognition-and-the-ribbon-its-not-just-about-the-regulars/
It must be sponsorship sales month! I’m getting at least one email, letter or flyer every couple days soliciting a sponsorship of some sort. Having been on the buying and selling side of sponsorships for years I’m going to offer a few tips on offering sponsorships to your member companies. 1. Match the quality …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/seven-sponsorship-tips/
I subscribe to a number of marketing newsletters and magazines. I got one recently and it had a quote that kind of “hit home”. I’m not going to write a long letter today. I just want to give you a little “food for thought”. Every Association has kind of a “way to do things”, whether …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/is-there-wind-in-your-sails/
Selling sponsorships is easy. Sure. Have you ever felt like you were going “back to the well” just one time too many? Do you feel like the same companies just keep on giving and giving? You are not alone. If you use words like support and donation when you are offering sponsorships to your events …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/sponsorship-or-donation-your-event-is-a-media/
What now? Membership is sagging. Retention is slipping. The Sky is falling. We get to talk to a good cross section of Associations all over the country, many of whom seem to have adopted this attitude as their mantra. So how does an association break out of this rut? By asking themselves some hard, serious …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/the-ebb-and-flow-of-association-life/
Happy summer to everyone! It is hard to believe that just a couple of months ago we were talking about the rough winter many of you were having around the country and then summer just showed up for all of us to enjoy. I know that each of you and your Associations are busy planning …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/a-special-message-on-optimism-and-attitude-from-the-front-lines-from-kate/
Shhhhh – don’t tell Rob but I (Kate) am filling in this week! This Association Tip will be just a little bit different. I have a challenge for every association staff person who wants to take this “New Economy” on with both feet forward. Are you ready for an easy challenge that will (if you …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/are-you-ready-for-a-challenge-in-the-new-economy/
Your members pay their dues and belong to the Association. There are certain benefits they expect to receive with their membership. They look to you to provide valuable information – information that will help better their business, ensure that they’re operating up to code or industry standards, info that could increase productivity and maybe increase …
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Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/how-to-better-communicate-with-your-members/
