Rob Oliver

Author's details

Name: Rob Oliver
Date registered: July 3, 2013
URL: http://www.olivergroupassociationinsider.com

Latest posts

Do you have a list of your TOP 100 “Dream Members”? — July 17, 2013
Do you know your R.O.M.? – “Return On Member” — July 16, 2013
One More Note on Offering and Selling Sponsorships — July 15, 2013
Get Attention and Get Renewals – The ABC’s of Sending Renewal Notices — July 14, 2013
How to Harness the “Power of Affinity”, Watch your Membership Renewals Soar — July 13, 2013

Author's posts listings

Do you have a list of your TOP 100 “Dream Members”?

Categories:

Membership

by Rob Oliver

The first step in the member recruiting process is to make a list of specific companies that you want as members. It’s not “rocket science” but this step gets overlooked often. Sure, every Association has a giant list of “non-member” contractors and sub-contractors or a drop list or some other document listing a whole variety …

Tags: ambassadors, board member, committee members, current member, dream members, new members, spikes, top 100 dream list

Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/17/do-you-have-a-list-of-your-top-100-dream-members/

Do you know your R.O.M.? – “Return On Member”

Categories:

Membership, Retention

by Rob Oliver

If you know your R.O.M. you are already ahead of most Associations and other member driven associations. It’s a simple measurement (calculation) that once understood really can and should change the way you think about your current members and potential members. R.O.M. is the lifeblood of any Associations yet is often overlooked or not “watched” …

Tags: active members, current member, increase membership, increase retenton, less involved members, member satisfaction, member trust, return on member

Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/16/do-you-know-your-r-o-m-return-on-member/

One More Note on Offering and Selling Sponsorships

Categories:

Non-Dues Revenue

by Rob Oliver

I got a flyer in the mail from an Association soliciting sponsorships for a Trade Show. The Presenting Sponsorships are offered at $5000.00 each (two available) and the Associate Sponsorships are offered at $1500.00 each (two available). The total cost of the sponsorships combined is $13,000.00. This particular flyer is a classic example of how …

Tags: features and benefits, selling sponsorships, sponsorship

Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/15/one-more-note-on-offering-and-selling-sponsorships/

Get Attention and Get Renewals – The ABC’s of Sending Renewal Notices

Categories:

Retention

by Rob Oliver

At our office we get about twenty pieces of mail each day. At home I get five to ten pieces of mail each day. So, on average I get to sort through over five-hundred pieces of mail each month or around six-thousand pieces each year – and we are a pretty small business. As usual, …

Tags: "A" mail, "B" mail, "C" mail, 80/20 rule, crocked stamp, fedex envelope, hand addressed envelope, lumpy mail, membership renewals, real stamps, renewal notice

Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/14/get-attention-and-get-renewals-the-abcs-of-sending-renewal-notices/

How to Harness the “Power of Affinity”, Watch your Membership Renewals Soar

Categories:

Retention

by Rob Oliver

There are dozens, if not hundreds of ways, processes and strategies for increasing retention. There are eight point plans, twelve step plans, eighteen “touch” plans and more. Most of them would probably work pretty well if they were implemented and used on a regular basis. A lot of times the main reason that these plans …

Tags: 100 business cards, board meeting, board member, hand addressed envelope, hand written note, membership renewals, power of affinity, renewal letter

Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/13/how-to-harness-the-power-of-affinity-watch-your-membership-renewals-soar/

“Little Hinges Open Big Doors”

Categories:

Membership, Non-Dues Revenue, Retention

by Rob Oliver

I’ve always been kind of a “big picture” guy. Sometimes it pays off really well, but often times it slows me down and puts us in a ready, aim, aim, aim situation while I wait for everything to be perfect. Although, there’s nothing wrong with being a little cautious and having all my “ducks in …

Tags: committee member, increase membership, invitation letter, membership meeting, non-dues revenue, retention

Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/12/little-hinges-open-big-doors/

“Get ‘em off the fence” using Direct Marketing 101

Categories:

Non-Dues Revenue

by Rob Oliver

Are you ever frustrated waiting for people to make a decision about participating in an event, sponsorship, advertising in the newsletter or buying a ticket to a big function? Do people tend to wait until the last minute to make a financial commitment to something you are promoting or supporting? Direct Marketing 101 is a …

Tags: advertising, direct marketing 101, enhance the offer, events, make the offer, newsletters, offer enhanceit deadline, put a deadline on the offer, selling sponsorships

Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/06/get-em-off-the-fence-using-direct-marketing-101/

DO “Sweat the Small Stuff”

Categories:

Membership, Retention

by Rob Oliver

There was a book written a few years ago titled “Don’t Sweat the Small Stuff”. The truth is I bought it, skimmed it and set it aside so I really can’t beat it up or give it a fair critique. But, what I can say is that when it comes to running and operating a …

Tags: new member packets, personal contacts, professional atmoshere, recognition, relevant emails, return calls, segment the list, small stuff

Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/06/do-sweat-the-small-stuff/

“Everyday is a Member Day!”

Categories:

Membership, Retention

by Rob Oliver

Gene Simmons of the rock band KISS (and amazingly successful business man) has a credo that he lives by every day. According to Gene, “Every Day is a Money Day”. At the conference we attended Gene said that every morning when he gets up to “go to work” he asks himself what actions and activities …

Tags: current member, everyday is a member day, hand addressed envelope, hand written note, increase membership, increase non-dues revenue, increase retenton, member retention, non-member, potential member, sponsor, thank you note

Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/06/everyday-is-a-member-day/

Possibility Thinking Can Increase Retention and Non-dues Revenue!

Categories:

Non-Dues Revenue, Retention

by Rob Oliver

I had a conversation with an Executive Officer recently about doing a retention mailing to a “lost” member list and as usual the word “budget” came up. Although the odds of this particularly creative mailing being successful and paying for itself many times over was very high, the necessary upfront investment just wasn’t in the …

Tags: board member, get a sponsor not a donation, non-dues revenue, retention, sponsorship

Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/possibility-thinking-can-increase-retention-and-non-dues-revenue/

Comments

Rob & Kate, Thank you many times over for facilitating the most successful Membership Drive in the history of CABA! We appreciate all you have taught us and all the expert information and advice you have generously shared. You are both a joy to work with and thank you for standing by all that you promised. Yay 30% increase Sincerely, Maria Patterson, Carrollwood Area Business Association.

Rob Oliver

Author's details

Latest posts

Author's posts listings

Do you have a list of your TOP 100 “Dream Members”?

Do you know your R.O.M.? – “Return On Member”

One More Note on Offering and Selling Sponsorships

Get Attention and Get Renewals – The ABC’s of Sending Renewal Notices

How to Harness the “Power of Affinity”, Watch your Membership Renewals Soar

“Little Hinges Open Big Doors”

“Get ‘em off the fence” using Direct Marketing 101

DO “Sweat the Small Stuff”

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