First, let me admit that this is not an original Oliver Group DIRECT idea. I actually found
it on a Chamber website. All I have done is “twisted” it a little so that it can be used as a
retention tool.
It’s really, really simple.
At your next Membership Meeting invite 7 new members to take 7 minutes and give 7
business or industry tips each to the audience. That’s it – 777.
Now a little detail about the process. A lot of business people cringe at the idea of giving
a presentation or speech. Some people actually prefer “death”. But almost anyone can
be comfortable offering 7 “quick tips” about their industry or business for just 7 minutes.
It’s even more comfortable because it is in a group setting with 6 other members.
With 7 new member on the “panelists” each allowed just 7 minutes to give 7 tips, each of
your members will get 49 tips in 49 minutes.
The 777 format is great for the “presenters” but is also fun and informative for the
Membership Meeting attendees.
Why have new members participate in the 777 program?
It’s a great “Trojan Horse” to get them to come to a Membership Meeting, introduce
themselves and begin the business relationship building that will demonstrate the value
of membership in your Association.
The 777 format can really be used with any segment of your membership. You can even
reduce it to a 333 program or a 555 program. The point is that the more you can get your
members exposed to the rest of the membership, the better your retention rate will be.
And besides, a fast moving, entertaining and informative 777 program can really
add some “life” to a Membership Meeting.