The first step in the member recruiting process is to make a list of specific companies that you want as members. It’s not “rocket science” but this step gets overlooked often. Sure, every Association has a giant list of “non-member” contractors and sub-contractors or a drop list or some other document listing a whole variety …
Monthly Archive: July 2013
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/17/do-you-have-a-list-of-your-top-100-dream-members/
Do you know your R.O.M.? – “Return On Member”
If you know your R.O.M. you are already ahead of most Associations and other member driven associations. It’s a simple measurement (calculation) that once understood really can and should change the way you think about your current members and potential members. R.O.M. is the lifeblood of any Associations yet is often overlooked or not “watched” …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/16/do-you-know-your-r-o-m-return-on-member/
One More Note on Offering and Selling Sponsorships
I got a flyer in the mail from an Association soliciting sponsorships for a Trade Show. The Presenting Sponsorships are offered at $5000.00 each (two available) and the Associate Sponsorships are offered at $1500.00 each (two available). The total cost of the sponsorships combined is $13,000.00. This particular flyer is a classic example of how …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/15/one-more-note-on-offering-and-selling-sponsorships/
Get Attention and Get Renewals – The ABC’s of Sending Renewal Notices
At our office we get about twenty pieces of mail each day. At home I get five to ten pieces of mail each day. So, on average I get to sort through over five-hundred pieces of mail each month or around six-thousand pieces each year – and we are a pretty small business. As usual, …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/14/get-attention-and-get-renewals-the-abcs-of-sending-renewal-notices/
How to Harness the “Power of Affinity”, Watch your Membership Renewals Soar
There are dozens, if not hundreds of ways, processes and strategies for increasing retention. There are eight point plans, twelve step plans, eighteen “touch” plans and more. Most of them would probably work pretty well if they were implemented and used on a regular basis. A lot of times the main reason that these plans …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/13/how-to-harness-the-power-of-affinity-watch-your-membership-renewals-soar/
“Little Hinges Open Big Doors”
I’ve always been kind of a “big picture” guy. Sometimes it pays off really well, but often times it slows me down and puts us in a ready, aim, aim, aim situation while I wait for everything to be perfect. Although, there’s nothing wrong with being a little cautious and having all my “ducks in …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/12/little-hinges-open-big-doors/
“Get ‘em off the fence” using Direct Marketing 101
Are you ever frustrated waiting for people to make a decision about participating in an event, sponsorship, advertising in the newsletter or buying a ticket to a big function? Do people tend to wait until the last minute to make a financial commitment to something you are promoting or supporting? Direct Marketing 101 is a …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/06/get-em-off-the-fence-using-direct-marketing-101/
DO “Sweat the Small Stuff”
There was a book written a few years ago titled “Don’t Sweat the Small Stuff”. The truth is I bought it, skimmed it and set it aside so I really can’t beat it up or give it a fair critique. But, what I can say is that when it comes to running and operating a …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/06/do-sweat-the-small-stuff/
“Everyday is a Member Day!”
Gene Simmons of the rock band KISS (and amazingly successful business man) has a credo that he lives by every day. According to Gene, “Every Day is a Money Day”. At the conference we attended Gene said that every morning when he gets up to “go to work” he asks himself what actions and activities …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/06/everyday-is-a-member-day/
Possibility Thinking Can Increase Retention and Non-dues Revenue!
I had a conversation with an Executive Officer recently about doing a retention mailing to a “lost” member list and as usual the word “budget” came up. Although the odds of this particularly creative mailing being successful and paying for itself many times over was very high, the necessary upfront investment just wasn’t in the …
Permanent link to this article: https://www.olivergroupassociationinsider.com/2013/07/01/possibility-thinking-can-increase-retention-and-non-dues-revenue/